Friday, 30 October 2015

Boost Your Rankings, Engage In Social Media



Why It’s Essential to Engage in Social Media
Way back in the day (last year) it was a relatively simple undertaking to rank your pages in Google’s search results. Optimize the pages, have decent, unique content and create a slew of backlinks to them.
Unfortunately, that’s no longer the case!
No longer. Google has upped the ante, and besides making sure we are still managing to achieve most of the above named items, we are now expected to have a viable and buzzing social media presence to boot! This means complete social profiles, daily if not more posts, and interaction with your peeps frequently.
So just how do we create these “social signals”?
So how can we do this without tearing out all of our hair? Listed below are three easy ways you can quickly increase customer engagement, increase your audience, and boost word of mouth about your business.
Utilize visual media – However you slice it, most people now would rather watch rather than read. Whether we are pushed to this by a lack of time or the fact that it’s simply easier, that appears to be the state of society these days. Backing that up, Facebook reports that pics and vids attract 53 percent more likes than text alone.
Do it later on in the day – Customer engagement by way of likes, shares and follows, are occurring later in the day, based on this infographic. (See, you wanted to look at it, didn’t ya!)
Be quick on the draw – Don’t leave people hanging! They are wanting to engage with you, so make it a normal practice to reply to comments, tweets and status updates as soon as you can.
Here’s an excellent example of a business getting imaginative with social media: Comodo, a restaurant in New York City, launched a menu that used tagged images, allowing customers to browse through and see what they have to offer. Your business could also find new customers and further engage with the ones you currently have by following these simple suggestions!

Thursday, 29 October 2015

Social Media for Local Business



A small business that invests its time wisely in Social Media can improve customer (or client) loyalty and word of mouth marketing efforts, as social media is the new word of mouth.
Here are the specific objectives to consider for your Social media campaign.
A. Social Media for local business allows you to be more responsive to your customers.
B. It allows for consumer feedback that you can respond to quickly and effectively than has never happened before social media.
C. Social media allows people to get to know you, like you and trust you. You have the opportunity to share your brand, your personality, your know-how and the passion behind your business.
D. With social media you are able to increase awareness of your product lineup, and provide accurate information about your company.
For local businesses with a storefront, sites like Yelp and Google Places can make a real impact.
These sites allow businesses to create listings with all the necessary information for a consumer to find you, while other customers can review and comment on your business.
These sites will let business owners “claim” their listings and add information, such as phone numbers, store hours, menus, etc.
Consumers use local social networks to find businesses, but also to get social proof when making a buying decision. They use comments and reviews to help them make their decisions.
Because of the search terms used to find these sites people that find them are ready to make buying decisions.
Small businesses can achieve incredible return from local social networks.
Twitter offers instant communication with those who follow you in 140 characters or less. So twitter is short and sweet. Business owners can cater to their consumer’s needs instantaneously. A quick response can be very helpful in retaining a customer.
Twitter makes it easy to share links to more comprehensive content, or just a quick note about a sale or special. Just remember, not to make your tweets always about “buy my stuff”
With Facebook fan pages, you can add and customize a great deal more however, in order to build a Fan Page; you will first need to have a personal page.
Some people make the mistake of building their business on the personal page. This is a sign of unprofessionalism and can get you banned on Facebook. Facebook has provided Fan Pages specifically for business building.
With a business fan page on Facebook, you can reach out to other groups of people. Offer content, answer questions, and build some trust. Soon, people will start coming to your page to see what you are about. That is when you can start to build your own fan base.
The objective of a business fan page should be to update their page to keep consumers informed and engaged. As you advance, you can start to add things like special offers, and Google maps with directions to your business.
These resources offer consumers a reason to visit your Facebook Fan Page. This sets you up to have open interaction with customers and potential customers.
Be sure to include photos and or videos of what is going on in your business. Like new products, events, customer appreciation celebrations, new employees. Statistics are proving that people are attracted to the photos and videos they see on Facebook. This will help you connect even more.
The content that you share on Facebook, can also be shared on all of the other sites, like Twitter, Linkedin and anywhere else you want to be visible.
Some of this can be automated using social media software tools such as
Market Me Suite
Hootsuite
Social Oomph
TwitterFeed
Ping.fm
Gist
TweetBeep
These are just a few examples.
Make sure you fill out your profile on each social media site and include a photo in the avatar. Make each profile on the different social media sites a bit different, don’t just copy and paste. Be sure to use keywords that pertain to your business and pepper them into your profile description.
When most businesses begin a social media campaign, they tend to focus on Facebook, Twitter, and other social sites.
They usually forget to incorporate their own site where they can tie their social profiles together. Think of it as a circle, social sites that bring people to your site and your site leads them to your social properties as well.
With social media you will not only connect with new and existing customers, but if you optimize them correctly, your will rise in the search engines as social media platforms are a very important factor to the search engines today.

Wednesday, 28 October 2015

14 Easy Ways To Improve Your Website Today



Many of the clients we speak to have spent huge amounts of money on their websites but are unhappy with the results. The majority don’t do anything about it as they think it is going to incur more huge expenses and make the assumption that having a better website actually means having to start creating a brand new website from scratch.
In some cases that might be true but from our experience just a couple of tweaks here and there are enough to make the difference between a site making sales or not.
Here are some of our favorite quick fixes which have converted non-performing websites into 24-hour sales machines:
  • 1) Have a call to action on every page
    Every single page on your website needs to be working for you by making every visitor take some sort of action.
    For example you might want them to give you a call, or click the ‘buy’ button, watch a video or leave a comment.
    Whatever it is, make sure you tell them what it is you want them to do. Make it easy for them. The last thing you want is for them to be wondering what to do. Don’t assume that they know what to do, even if YOU think that it is perfectly obvious. Tell them.
  • 2) Put your phone number on every page
    Although this might seem like common sense, it is surprising to see how many companies bury their phone number deep within a site, making it hard for potential customers to contact them.
    In a lot of cases, visitors have actually come to the site to look for your phone number so don’t make them hunt for it.
    Putting it at the top right hand corner is best, but you can also put it in the footer of your site. It doesn’t really matter where you put it, as long as it is there to find.
  • 3) Add an ‘About Us’ page
    About Us pages often help customers decide whether or not to buy from you.
    Whether they are a businessperson or a consumer, when a person selects a company to do business with, they like to know who they are going to be working with, so don’t be afraid to tell your visitor who you are. By adding photographs of you and your staff with short bios about them, you begin to become real people not just a faceless company.
    Listing your experience and credentials is important but engage your visitors, tell them a bit about your hobbies, your family life and things you like to do for fun. Letting the visitor see the real you builds their confidence and trust when doing business with you.
  • 4) Add your business opening hours
    There is no such thing as typical opening hours these days, so you need to tell your visitors when you are available.
    Making your business hours known is very helpful to customers and can solve their frustration if they visit or ring you when you are not open.
  • 5) Don’t be afraid to use big bold images
    Images speak louder than words. The Internet is very visual and people respond well to images, so include images on your site that the customer will engage with.
    You don’t have to spend a fortune on fancy graphics. Simply take pictures of your team in action, shots of your local area, your premises or any recent projects you have worked on.
    All of these things help to engage your customers and let them know more about you and your business.
  • 6) Make your site mobile friendly
    Mobile is huge. More and more people will be visiting your site via their smartphone or tablet.
    You need to make sure visiting your site on a mobile device is a positive experience. Sites that are not optimized to be seen on tiny screens can be frustratingly difficult to navigate around for your potential clients. They won’t persevere, they will simply move to another site.
    There are a number of ways to make your site mobile friendly and we will be happy to give you advice.
  • 7) Add referrals
    Your existing customers are a huge asset to your company. They can provide real life case studies and testimonials informing potential new customers how good your product or service is, how you saved them time and money or how efficient your staff are.
    How do you get testimonials? Just ask. Most customers will be more than happy to oblige if you ask them.
  • 8) Match your company branding
    For continuity and to help create instant brand awareness ensure your online presence matches your bricks and mortar business. It helps customers to both recognize your company and to remember you.
  • 9) Take off the music
    Do you enjoy listening to elevator music? No? Neither do your customers. Never put music on your website. It isn’t relaxing or funny. It is just annoying. Just because you can, doesn’t mean that you should.
    Remove anything that might appear annoying to your customers (music, flashing images, etc) or anything that might distract them from doing what you want them to do, such as buying your product or service.
  • 10) It’s time to get social
    Have you embraced social media yet? Your customers have. They interact with thousands of people on the Internet all the time and are very influenced by it. People listen to other people’s recommendations and are interested in their like and dislikes.
    If you haven’t already done so, it is time your business went social. Get started with a Facebook page or a Twitter account. Focus marketing on that platform then move on to another network.
    We know it can be quite daunting but we have some great tips for you so please contact us if you want to know how and where to get started.
  • 11) Be an authority website
    If you want to be known as the authority site in your niche or area of expertise, add some resources to your site that show potential customers you know your stuff.
    These resources could be reports, white papers, surveys, helpful links, videos etc. They all add credibility and will encourage visitors to buy from you rather than from a competitor.
  • 12) Know your sites main purpose
    So many businesses forget about this. All they know is they need a website, so they just slap one up without thinking what they want the main goal or purpose of their site to be.
    Ask yourself :
    Why do you have/want a website?
    What do you want your site to do?
    Spend some time thinking about your answer then make it your top priority to see that your website accomplishes that goal.
  • 13) Start again from scratch
    While starting again is not ideal because it takes a lot of time, money and resources, sometimes a site is so badly designed that you have no other choice.
    For example if you have an old site that was set up in the 90’s, it probably looks old and dated now. Starting again with brand new technology and a new fresh design, instead of trying to patch up the old site, could be a smart move and pay for itself many times over.
    Even if you have zero tech skills you can still determine your site’s purpose and what you want it to do. Sketch out a quick design,
    along with a plan of what you would like the site to accomplish, then hire a team of professionals who can make it happen.
  • 14) Hire a professional
    The Internet has changed so much in recent years. What worked well 5 or ten years ago doesn’t work now.
    If you have been looking after your site yourself, or got one of your employee’s sons or nephews to create your site, it may well be worth calling on the services of a professional team to come in on the project. Not only will they bring in fresh new designs but they will also share their experience, expertise and creativity.
    That is what we do. Not only can be give your site a fresh new look, more importantly we share our marketing skills to make sure your site converts customers 24 hours a day.
    Even just applying one or more of the tips here will have a significant effect on your site and increase your business profits. Simply pick a couple that you can identify with and make the changes to your site.
    Don’t forget that we are always here if you want any website or marketing advice and we can help take your website and business to the next level.

Tuesday, 27 October 2015

Tips for Video Marketing



With a simple webcam on your computer, or an inexpensive flip camera, I like the Kodak products myself; you can create effective video messages that will out rank and out sell your competition every time.
The use of Video combined with the Internet is powerful. People love to watch videos.
When people search online, they are often looking to get answers to their questions. When people search for the answer and they find a video, they will gravitate to the video more than anything else that comes up in the search results. So here are the best tips for video marketing I can give you.
As a business owner, you know the questions people are asking about your business. So it would be really easy for you to come up with answers to help people get their questions answered about your type of business.
If you were to make one video for each frequently asked question as it pertains to your business, in no time at all, you could easily have 10 videos. But don’t stop there.
Take it to the next level. Offer “the should” ask questions. Now you have the opportunity to really give viewers a deeper look into what your business can do for them, with answers to questions they did not even know to ask. Giving prospects more understanding of what your business is about and what it can do for them. With “the should” ask questions, you can progress a prospect forward and turn them into a loyal customer.
When you appear in a video, the viewer feels like they know you. You can create instant repport. People want to do business with people and video allows people to get to know you, like you, trust you and therefore want to do business with you.
Keep your videos short; get right in there with the answer to the question. Then tell them what to do next. You want people to take action, Right? So end your video with a call to action that is whatever it is you want them to do next.
“Come by for a free estimate”, Give them the address.
“Call us to see if we can help you”, give them the phone number.
“Visit our website to see our selection”, give them your web address.
Tell them what you want them to do and tell them how to do it.
Once you have your video made, now it is time to get them uploaded online. Videos get ranked in the search results very quickly when you tag them correctly. When you load a video to a video sharing site, you are able to enter a title, description and keywords.
By correctly filling out those fields, your videos will get seen by people who are searching for what you are offering.
So let’s take a look at how to fill out the video information correctly.
Put the question that people are asking, and is the subject of your video in the title.
Use the question along with other descriptive keywords in the description.
Place your main keywords for your business in the keyword field along with the keywords that pertain to the question.
YouTube is powerful. YouTube is the second largest search engine. People search YouTube to get answers to their questions. So the first place you want to submit your video to is YouTube. However the more video sharing sites you load your videos to, the more places people will find you. And the more places your video can be found the more authority Google will give your video. The more times you appear online, the more important you are to Google.
Before we wrap this up, you might need a few words of encouragement; most people do who are just starting out. So here goes:

Sunday, 25 October 2015

Google Places Optimization, Local Search Domination



In today’s online marketing world a website is not enough. As an owner of a business that depends on the customers in your local area hopefully you understand the importance and power of local online search as consumers shift from the yellow pages to online searching.
It is essential to your business’s success that you show up on the 1st page of Google and especially on Google Places; you know, those listings at the top of the search with the red pinpoints pointing out local business.
There are only 7 Google Places slots available for any given local search term on the first page. You want your business to be one of them for the search term your customers will use to find you. So it is vital that you get this right. There are most likely 50, 100 or even more businesses competing for those top 7 spots in your local area.
The challenge for you is to know and understand MORE about how to be in that top 7 than your competitors will know or understand, and it is not enough to know and understand, you must implement, take action grab your place on the Google Places.
There are a lot of common mistakes being made, and by empowering yourself with the knowledge and taking massive action, you can easily succeed at this important and powerful game.
It is essential that you get Google love, because the more you get, the higher you go to the top of the search results.
The first step is to start with your website. Make sure it is optimized. Your business name, address and phone number should appear on every page and be exactly how you want to read. For instance if your address 123 Main Street you must decide if you are going to spell out S-t-r-e-e-t or use the abbreviation, St. whatever way you choose, you must now be consistent and always enter it the same on every directory and in Google Places. If you have a discrepancy, you will not be a match and will have a hard time ranking on the first page. And that includes the period at the end of St.
With Google Places optimization, you have the opportunity to fill out your hours of operation. You will want to fill this out in Places and other directories, and also have this appear on your website for total optimization. If you change your hours on your site, then you must edit your directory profiles too.
When you Sign up for Google Places, it is a good idea to already have signed up on a few other directories and here is the list of four that you should sign up to first:
Yelp
Super Pages
Insider Pages
YouTube
A strong strategy that I use here is to get a few backlinks to each of these pages before setting up Google Places.
Now You are ready to claim your Google Places. Again, you must use the exact contact information that appears on your website.
You should have a solid understanding of the keywords that buying customers will use to find you and use those keywords throughout the process of filling in the information.
You will want to take advantage of every aspect of the Google Places form, leaving no blank areas. The more information you give, the closer you are to success here.
There is a term in Internet marketing called “Stuffing”. It is the Over use of a keyword, business name and domain name. You want to be very careful not to stuff your Google Places, because quite frankly, Google watches out for stuffers and panelizes them, making their efforts useless as they spiral quickly to the bottom of the listings.
Google places allows for an amazing amount of content to be placed within it. This includes photos , videos, and blog posts. The more you have the more Google will give you love. It is recommended that you have at least 5 videos for domination.
When your customers leave comments and reviews about your business this tells Google that there is social proof that your business deserves to be on top so customer feedback is huge and you can offer incentives to your customers and clients to leave feedback that will offer a positive outcome for all.
These are the fundamentals of getting to the top of the Google Maps, but even more important than getting there is staying there. Too many people have quit their efforts once they got to the top of the Google Mountain. That is one of the biggest mistakes. Not only do you allow your competition to gain on you when you relax your efforts, Google will give more of their Google love to those that build over time rather than those that just spend a weekend piling it on and then abandon the efforts.
So solicit for reviews regularly
Keep adding content
And keep up with other directories as well.

Friday, 23 October 2015

Improving Your Facebook Page



Make Your Facebook Page Come to Life

If you’re pondering ways to boost your Facebook page, I’d like to give you eight solid techniques for fast improvement that won’t cost anything but some time. These tips will not only enable you to optimize for Facebook and Google search better, but also lay the basis for better social interaction, and that is where the money is nowadays.
1. Make a Commitment - Facebook takes some time and thought. Many are the marketers who have wanted to use a Facebook page for their business, and soon abandoned it, which also says something about your company. Make a commitment to post and participate often, or it may be counter-productive!
2. Create a Custom URL - Make sure you get a custom URL for your page. The one it includes isn’t likely to aid with search engine optimization (SEO) or for anyone looking for you.
3. Don’t Auto-Post Your Tweets - Twitter is great, but don’t make the mistake of reposting the very same tweets on your Facebook page. Be sure to post fresh content, not warmed-over stuff from elsewhere.
4. Keep Updates Short and Sweet -Like it or not, consumers are into short these days. There is a place and time for longer material, but generally aim to keep your posts short – 150 characters or less.
5. Deliver Lots of Awesome Content - Creating content that people are able to use and are talking about will be the #1 mission for your page.
6. Engage with Your Audience -Encourage interaction, post great photos and shareable content, hold contests, ask questions, anything to get the conversation going!
7. Be Responsive to Problems -Take anyone who complains seriously, and be proactive in response to anyone that asks questions. You can head off a lot of problems this way.
8. Post Photos - According to Facebook, posts including a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only updates, respectively.

5 Essential Steps to Help Keep Your Small Business In Front of the Competition



Small Business Marketing

Anyone who’s tried understands that small business marketing is not for the faint of heart. Promoting your small business depends on doing certain things and doing them well. The amount of competition we face these days is astonishing, and understanding how to get your pages delivering online is tricky.
Here are five significant actions to keep you in front of the competition!
1. Create a Marketing Plan - A detailed marketing plan is key to success. You don’t want to leave anything to chance. It should be well thought out. Map out every marketing element, and exactly how you plan to accomplish it. At the minimum, it ought to paint broad strokes to success.
2. Social Media Marketing - 91 percent of experiences social marketers generate improved website traffic and 79 percent generate more quality leads according to MediaBistro.com. Just how do they do this? They do not waste time with their social media marketing. Map out a strategy for social media an stick to it.
3. Build a Mailing List -So many businesses make the mistake of not collecting customer and prospect emails from the start. Email is far from dead. MarketingProfs.com tells us that email averages a return on investment of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). If you opt to neglect it, you’re leaving a large part of your potential profits on the table
4. Video Marketing -Connect to all the local traffic that’s out there trying to find your business. Video marketing in this space is a relatively untapped vein, and having a quick video advertising your wares on page one of Google may result in tons of traffic and authority coming your way! According to the research company Forrester, any given video stands about a 50x better chance of appearing on the first page of Google than any given text page.
5. Gain a Mobile Presence - Microsoft reports that by 2014 mobile browsing will overtake desktop browsing. If your company does not have a mobile presence, you will become invisible. Therefore your small business’s website better start optimizing for mobile users and it should get it done quickly. Right now, the numbers are encroaching on the 50 percent mark. Are you prepared?

Wednesday, 21 October 2015

Inventive Ways to Use Vine For Your Business and Make Your Brand Go Viral



Just as you get to grips with Twitter and Facebook, along comes another social media platform for you to get used to.

If you have not already heard of Vine, you soon will as it has, as the name suggests, been spreading in popularity online like a weed.

Vine is a Twitter owned company that was launched early in 2013. It allows users to record short six-second clips that play continuously on an endless loop. This tiny six-second video is considered to be the equivalent to the 140-character limit on Twitter.

Think of Vine being like Instagram except with videos instead of pictures.

Users add these videos to social media sites like Twitter and Facebook and it is incredibly quick and easy to do.

So you may be asking yourself, ‘who wants a six second video and why would it be useful to my business?”
Well the answer to the first question is simple: Millions of people. Vine has already attracted over 13 million users in less than 6 months after its launch. There are thousands of blogs and sites that are dedicated solely to finding the bet vine videos and sharing them for everybody to see.
In answer to your second question here are some reasons why Vine is an effective way to promote your business:
Present Your Raving Fans
If you have a customer who raves about your product or service, no doubt they will be very happy to agree to provide you with a testimonial. As the Internet is so visual, having video testimonials is the perfect way to showcase your testimonials. However, most customers, even if they love what you do won’t be too thrilled about the idea of appearing on camera for a long time to create a testimonial for you. Many of them will be camera shy and not comfortable in front of the camera.
But how about this for an idea: Instead of having then speak, why not have your happy smiling customer hold up cards with words that best describe your product or business. A six second video of your thrilled happy customer holding up cards such as “Saved Me Money”, “Easy to Use” and “Friendly Service” is the perfect way to get your message across and intrigue potential customers to look at what you are offering.
Display Your Work For A Client
Instead of just having a static portfolio of your work on your site create an animated one on social media instead. It is such a simple idea that even small businesses without a large advertising budget could do. It will help spread the word about your product or service far quicker than any ad in the local press could.
Whet Your Customer’s Appetite
Vine is perfect for creating suspense and intrigue, particularly if you are launching a new product or service or even adding an update.
You can start generating a buzz by giving your viewers a sneak peek. Simply link viewers to your website or information page where they can find more details.
Engage With Your Followers
The majority of your customers will be well clued up on social media and how it works. It is now part of everyday life. So use Vine to engage with your followers and starting a conversation by using a Vine video.
There are so many inventive ways that you could do this. For example one bookstore owner doesn’t ask what book his followers are reading. Instead, he gives visual clues as to what HE is reading and gets his followers to try and guess what it is. Genius!
Give A Tour
People are naturally curious so why not treat your followers to a sneaky behind the scenes glimpse of your business. You could do this from a variety of different angles such as showing off a cool piece of equipment in your workshop, or putting faces to the names of the staff in your business. The list is endless and will thoroughly engage your clients.
Show Before and After
If you are in the home improvement business, a landscape gardener, a beautician, an interior designer or any other kind of business where clients expect to see results then Vine is ideal for showing impressive before and after results. If the effect is really good then it will quickly go viral and have people rushing to your site to find out more.
Celebrate the Holidays
You can show that your business is getting into the holiday spirit by creating fun videos and messages for your clients. This will help you to engage with your followers. You can also make them into marketing related videos by putting some promotions in the mix too showing your products relevant to the holidays.
Whatever you decide to do, it will go down well with your followers and they are bound to reward you with positive comments and spread the word about your video making sure it gets lots of exposure.
Send Out Video Invitations
Use Vine to build up interest around any event that you might be planning by sending out a personalized invite to people that you want to visit your store, enter a contest or attend a seminar.
This is a particularly effective promotional idea: If you are attending a trade show get people to visit by doing a vine based “Where’s Wally” type promotion. Get your followers to watch the video and see if they can spot your logo at the show then offer a prize for the correct answers when they visit your booth. It works a treat.
Public Relations
Social networking has done a lot to ‘humanize’ companies and Vine is no different.
An excellent way to gain a new audience and potential customers is to show off your company being charitable or even of your and your employers having fun. If your company is throwing a Christmas party for example, post a video of your employees singing a Christmas carol. It is a nice touch and a fun way to interact with your customers.
Getting Followers To Your Trade Show Or Conference
We mentioned a great idea above for getting people to visit your trade show but here is another effective way that businesses are using Vine to great effect:
Use a Vine video with your conference hashtag to let people know when the conference or trade show is starting. You could even show a video of the speaker or your booth in the video too. It is a perfect way to attract a targeted audience and get additional visitors to your event.
Bring People Inside Your Store Or Restaurant
The Internet is global but Vine is ideal for local businesses marketing to a local audience. Show your fans and followers how attractive your store or restaurant is and invite them to come and visit. You could even host a special event to bring extra footfall into your business.
Hopefully this article has provided you with inspiration and shown you how effective Vine can be for your business.
However, just before you dive in here are another 3 tips that will really help your videos to shine and encourage fans to spread the word and make them viral.
Think Before You Press Record
What makes Vine so different to many other video marketing strategies like YouTube for instance is this: you can’t upload something that you have already made. You cannot edit your video or go backwards once you get started. It really is a “one-take” process.
So with this in mind it’s important to know exactly what you want to record before you begin. Start by creating a simple storyboard or sketch out what kind of shots you want before you begin. Plan carefully what you want to film, the angle of the shots and how long you want each shot to appear for.
Consider lighting and Stillness
I know it sounds obvious but your vine video will work best if you have proper lighting and a series of steady shots. This is even more vital to remember if you are going to be using Vine to brand yourself online or wanting to show off your products and services.
It doesn’t have to be complicated. Just spend a few extra minutes planning your location and perhaps invest in an iPhone tripod to help keep your shots steady. It will make all of the difference to how well your videos will be received.
Sound Or No Sound
A lot of Vine videos don’t have any sound in them and that is fine if you don’t want sound in yours either. However, it may sound obvious but the Vine app will still record sound when it is being used. If you really don’t want sound in your video then you are going to have to find a very quiet location to film your video and try not to breathe too heavily when creating your video.
If on the other hand you WANT sound in your video you might want to consider buying a dedicated mic for your phone or experiment with the mic that comes with your iPhone headphones.
Using Vine To Reach A Global Audience and How We Can Help
If you have already experimented with Twitter you will know firsthand how effective a tool it is and why so many successful businesses use it as part of their marketing strategy.
With the addition of Vine it will help keep your audiences engaged and reach an even bigger and broader audience than ever before.
Businesses are experiencing great results because the short videos create memorable impressions on their target audience and promote the business or product very fast by encouraging their target audience to spread the word and make the video go viral.
Businesses need all of the help they can get to get their product and services out there in front of the general public. By using social platforms such as Vine it is one of the best opportunities to grow your business through self-promotion and advertising.
Like all effective marketing strategies it can take a while to get to grips with how the media works or how to use it to its fullest potential.
This is how we can help. We have the experience required to help your business reach a much broader audience and attract brand new customers.
If you need any advice or would like to ask more about the marketing services we provide please don’t hesitate to contact us. We will be glad to help.
A Two-minute Crash Course: Vine in 6 easy steps
Step one
Download and install the Vine app for your iPhone, iPod, iPad or Android phone.
Step two
Create a Vine account using your Twitter profile or email address.
Step three
Find people to follow by going to your profile and clicking the People icon at the top right of the screen. You can also go to your settings and use the Find People option under Friends.
Step four
Connect your Facebook account to share videos on Facebook as well.
Step five
Click the video camera icon to start recording videos. Tap your finger on the screen to record and release stop recording.
Step six
When you’re finished, click continue to share your video on vine, Twitter and Facebook.
It is that easy. Now you can get creative and make your brand go viral.